Behind the scenes Crossfit
Take a little closer look to at last years Crossfit themed personal work.
In the studio with Polly
Happy New Year one and all! All the best in 2019. I’m kicking things off here with a recap from a shoot that we squeezed in just at the ned of 2018. Shot at Jump Studios with Polly Beany from Milk Model Management and Sophie Moore on Hair/MUA.
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Larry “The Natural” Ekundayo
Quite simply, no one in the gym works harder than Larry. The dedication and appreciation he has for his journey is truly inspiring. He headlines York Hall on December the 14th and I’ve been sitting in with him on his latest training camp.
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A selection of portraiture work shot with athlete Sheldon Philbert
Working with Re-Centre shooting for their social, PR and everything else, we created a massive bank of imagery over the two day shoot. The hard working team situated in this new west London based space really made it easy to flow through the days shooting portraits and “action” shots of all their instructors as well as mock classes. Here’s one of the moodboards from day2 and I’m looking forward to sharing more from this shoot soon!
NIKE TECH PACK GERMANY
Late August we flew out to Cologne to shoot Bayer Leverkusen, Germany International and Nike Athlete Kai Havertz.
On the day we shot Nike’s Sportswear, Academy and Tech Pack range with the Tech Pack forming part of Nike’s global push with different athletes worldwide.
IPA AWARD WINNER!
I was delighted to pick up second place, in my category, in the 2018 International Photography Awards.
“IPA is one of the World’s most prestigious Photography Awards since 2003”
The IPA is “one of the most ambitious and comprehensive competitions in the photography world today. The IPA recognizes photography’s leading talents who are creating, shaping and defining the world of photography today”.
THIRD SPACE LONDON
It's important to shoot what you love, right? That's why I'm delighted to have been shooting with some of London's biggest and best fitness centre's this last month. Having previously shot many projects with Third Space and their sister company Another_Space it was great to once again work with them on this fresh project. This time showcasing their brand new space at Tower Hill in the heart of the city, shot for all social and PR channels.
BTS / NIKE IN COLOGNE
This month I had the absolute pleasure of heading off to Germany to shoot Nike with Breaks Agency. We flew out a day or so early to get a recce and pre-light done. Looking forward to sharing these ... soon ...
Thanks to my assistant Joe for grabbing some behind the scenes.
SUNRISE with ANTHONY OGOGO
2012 OLYMPIC BRONZE MEDALIST
One early morning in Victoria Park in east London I spotted a boxer shadow boxing in the skatepark. Struck by the glorious sunlight and graphic shadows I grabbed my Olympus OM10 which I just happened to have in my bag I asked him if I could shoot some snaps. Politely he declined. Undeterred later that day I reached out to W Model Management about shooting with the legend, Anthony Ogogo. We made it happen. With talented athletes and great daylight, you can't lose!
There's plenty more here - http://richmaciver.photo/
LARRY EKUNDAYO - IBF EUROPEAN WELTERWEIGHT CHAMPION
it's been an absolute pleasure documenting Larry's career for the last 18 months. I've sat in on his training sessions in July - some shots here - and on the 13th I witnessed Larry win the European IBF Welterweight belt to push him up there amongst the worlds elite. Larry defeated Scotlands John Thain by unanimous decision. It was a pleasure to sit ringside and document it all. Commiserations to John, a true professional.
TAG HEUER - DON'T DROP THE BALL
June was a sweaty one! And with Wimbledon coming into play at the end of the month I spent a brief few hours with Canadian Tennis Star Denis Shapovalov. Showcasing Tag Heuer's latest range of sports watched we shot Denis as he ran from Picadilly Circus to Tag's flagship store on Oxford Street.
HOT POD YOGA
Speaking of sweaty, in early June we shot a whole range of imagery for Hot Pod Yoga. Shot in their 37c Yoga pods - think massive hot inflatable tent - we kept things as authentic as possible using Hot Pods loyal customers and shooting whilst co-founder Nick taught a full class. Hot Pod Yoga is Europes largest yoga business with over 50 franchises. The resulting imagery is shared across all the franchises for use on Web, PR, social and everything else in-between.
Shot at Shoreditch Studios in London. Some personal work shot with UK athletes Chad Miller & Parris Johnson.
Find more from this shoot in Studio_&_Movement